Michael D. Moreno is a successful entrepreneur in the city of Tucson, Arizona since 1981 and  has resided in Arizona since 1976. Michael has 36 years of automotive detailing experience. He began his detailing career at age 9 by detailing his brother's '68 Camaro for a bag of Doritos and six pack of A&W Root Beer.

Currently, Cool Auto, Inc. is the city’s largest and longest running professional automotive detailing service since 1992, with over 20 full time employees, averaging 8600 cars a year. Cool Auto, Inc. is an incorporated entity that is licensed, bonded and insured. Michael has long term relationships with major accounts like: Jim Click Nissan, Dodge, Chrysler/Jeep, Mazda, Hyundai, Kia; Holmes Tuttle Ford, Lincoln, Mercury; Watson Chevrolet, Dobbs Honda, Tucson Volvo, Precision Toyota; Tucson Subaru, Tucson Dodge, Wheel Kinetics and Vantage West Credit Union, with an extensive retail customer base as well.